About Narichikaya

We believe that toys have always been essential to children's growth. Toys enrich children's minds by nurturing their imaginations and creativity. Toys are nutrition for children's minds. Our goal is to create toys that are safe and that all children can enjoy with peace of mind – toys that will allow them to feel "fun, joy, and happiness" as they play with them.

President's Message

To bring smiles and dreams to all children through toys.

We are living in an age when fewer children are being born, yet toys remain an essential part of the process of children's growth.We constantly strive to develop our products with children's perspective in mind.As the toys that children play with change with the times and children's stage of growth, we will continue to provide toys that will make children happy and bring smiles to their faces.To bring smiles and dreams to all children through toys. That is our hope and intention.

Kiyofumi Nishikawa, President